New Everton Stadium at Bramley Moore Dock

[Gash]

It'll always be Bramley Moore Dock to me.

[Bluedylan1]

''One of the largest stadium naming rights deals in Europe''

I need numbers, or it didn't happen.

[Sir Stealth]

''One of the largest stadium naming rights deals in Europe''

I need numbers, or it didn't happen.

Apparently it’s 10mil a year

Arsenal get 6.9 mil a year from Emirates
Dortmund get 11mil
Barca get 20mil

[TheRam]

Be massive that.

I heard a while back that the best we could hope for would be around £5-7m

[JoelW7]

Suppose it would just end up being HD stadium, much like Hull's KC stadium

[MayorFarnham]

Apparently it’s 10mil a year

Arsenal get 6.9 mil a year from Emirates
Dortmund get 11mil
Barca get 20mil

Arsenal figure looks very low.

[Paddockoldie]

If it became known as 'The Hill' I could get used to it.... Welcome to The Hill

[Zoolander]

If it’s 10 million a year that’s some damn deal tbh. Would be 6th highest in Europe

[Goaljira]

Suppose it would just end up being HD stadium, much like Hull's KC stadium

And when it sells out it'll be the Full HD Stadium.

[Gary1878]

Yes the name is a bit shit, but there are massive positives out of this deal.

£10m a year for doing nothing is massive. Pure profit to the club. By the looks of it that is a very good deal.

Local firm with a proper history who are ambitious and want to grow.

It’s a partner we can be proud of in a serious industry. It’s also a non cyclical industry and so their revenues should be reliable. Anyone who has needed a lawyer knows how expensive they are.

HK stadium

BMD

Bramley Moore

Call it whatever you want. But this is a great deal for the club if the figures going around are to be believed.

[Bluedylan1]

Also most sponsor names sound rubbish when they are announced, apart from the very biggest brands with the biggest name recognition, and then they just become a normal part of the language very quickly.

Sounds like a fantastic deal. Just looked into their history and can't find any slavery connections, which is a bonus.

[Zoolander]

Quick AI search reveals:

20 Highest Football Stadium Naming Rights Deals in the UK and Europe (2025)
The commercialisation of football stadium names has become a significant revenue stream for clubs across Europe and the UK. Below is a ranking of the 20 highest naming rights deals, based on the most recent available data from 2024–2025. Figures are annual values and, where possible, converted to euros (€) or pounds (£) for direct comparison.
Rank Stadium (Club/Country) Sponsor/Name Annual Value Source(s)
1 BayArena (Bayer Leverkusen, GER) Bayer €30m (£25.2m)
2 Spotify Camp Nou (Barcelona, ESP) Spotify €20m (£16.8m)
3 Allianz Arena (Bayern Munich, GER) Allianz €13m (£9.2m)
4 Signal Iduna Park (Dortmund, GER) Signal Iduna €11m (£9.2m)
5 Mercedes-Benz Arena (Stuttgart, GER) Mercedes-Benz €10m
6 Allianz Stadium (Juventus, ITA) Allianz €10m (£8.4m)
7 Riyadh Air Metropolitano (Atleti, ESP) Riyadh Air €10m (£8.4m)
8 Etihad Stadium (Man City, ENG) Etihad Airways ~€10m (£8.5m est)
9 Emirates Stadium (Arsenal, ENG) Emirates €6.9m (£5.8m)
10 Groupama Stadium (Lyon, FRA) Groupama €6.9m
11 Ulker Stadium (Fenerbahce, TUR) Ulker €8.3m (£7m)
12 Hill Dickinson Stadium (Everton, ENG) Hill Dickinson Undisclosed (among largest in Europe)
13 Deutsche Bank Park (Frankfurt, GER) Deutsche Bank ~€6m–€7m
14 Veltins Arena (Schalke, GER) Veltins €6m
15 Philips Stadion (PSV, NED) Philips ~€5m–€6m
16 Orange Vélodrome (Marseille, FRA) Orange ~€5m–€6m
17 Reale Arena (Sociedad, ESP) Reale Seguros ~€5m–€6m
18 Bet365 Stadium (Stoke City, ENG) Bet365 ~€5m–€6m
19 Vitality Stadium (Bournemouth, ENG) Vitality ~€4m–€5m
20 Cívitas Metropolitano (Atleti, ESP) Cívitas Grupo ~€4m–€5m

[Bluebridge]

Good deal, shit name that’ll never roll off the tongue. I think we’ll all be calling it BMD or Bramley Moore.

[Cozzie]

Decent Wonga if true but can't deny, absolutely shocking name.

[Cozzie]

Absolutely no way it's £10M by the way, I highly doubt a company turning over 145M would be paying that.

Basically 15% of their income more or less.